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Justine is a Creative Director who blends strategic vision with hands-on craft to build brands that scale. At Orchard, she leads the creative and production teams shaping the company’s voice across every channel, from national commercials to agent marketing tools. Her work bridges both B2C and B2B audiences, driving customer acquisition while fueling agent recruitment and engagement. Amid a challenging market, she’s helped Orchard evolve into a resilient, agent-powered brand of more than 500 independent professionals. Justine built a centralized marketing system now used daily to generate leads, established brand standards across expanding markets, and launched Orchard’s first lifestyle photo and video shoots, elevating both the agent and customer experience.
Before Orchard, Justine built and led creative teams across industries, modernizing brands and scaling systems that connect storytelling and performance. At ACV Auctions, she helped reinvent the company’s identity and creative operations ahead of its IPO. Earlier, she led experiential and design work for global brands including Old Navy, Mercedes-Benz, and New York State’s tourism initiatives, developing a distinct approach to connecting strategy with emotion.
Today, she continues to champion that blend, mentoring creative teams, optimizing marketing systems, and shaping work that not only looks good but drives the business forward.